Why do most unemployed Nigerians want Job but reject
marketing jobs at all cost?
I have always
asked myself this question, and it seems to baffle reasoning that even in the
dearth of Jobs for fresh graduate and entry level position In Nigeria it’s not
the same with marketing jobs as they are a lot of new advert daily looking to
massively employ graduate with little or no experience and are ready to train
them but many unemployed Nigeria will never even apply for a marketing Job even
if it pays double of their current earnings.
The branch manager of that bank
you crave to be in his position must have vast experience in marketing and no
organisation will make anybody the branch manager if the person has not been a
marketer before. The first thing a Nigerian will say after seeing a new opening
is – ‘I hope this is not a marketing job’ , ‘it’s a marketing job, don’t apply’
etc.
The
dread for marketing jobs have persuaded major company to put up advert that are
meant to deceive or disguise as a different kind of job to applicant not to
know that they are actually applying for a marketing job until they arrive the
company and are informed of the full job description of the position they are
being interviewed and assessed for.
You
will see job title like Customer service executive, client support executive,
business development executive, relationship officer, client relationship
executive etc. with job description that will never indicate that it is a
marketing job and can only be deciphered by those that have this knowledge
beforehand. It was not the case a decade ago, where marketing jobs come as
marketing job and bear the title of marketing and the exact job description,
what have changed.
It may not be far-fetched from poor working conditions, where unemployed are
asked to use their money to mobilize for new and prospective customers and in
some event where they are unable to close deals with new customers they won’t
be paid salary or even commission. Most are also employed as contract staffs
and this is someone that is supposed to be treated with good conditions since they
are saddled with meeting with client that will remain with you for many decades
even after they leave, some are not even provided with any means of
transportation to meet new or old client.
I
think they is more to this, why do you think most Nigerians flee marketing
jobs, compared to my observation in other nations of the world.
